|
10 Steps to Selling Your House
1) Needs Analysis
It is important to set out in writing the reasons that are motivating
you to sell your current home. You might ask yourself, "Why am I selling
my home, and what do I expect to accomplish?" If you have a growing
family and you need more space you may be under less pressure to get your
house ready to sell than if you were, let's say, moving to a new city
due to a career opportunity. Explore your short and long term goals and
decide how selling your house fits into those goals. Doing this will
help you to establish a time management path for selling your home.
2) Pricing Strategy
Your next objective should be to determine the best possible selling
price for your house. You will need to take into account the state of the
local market, the condition of your home, and sales of comparable homes
in your neighborhood. It is often hard to maintain an non-biased view
of your property, so you will want to gather the necessary information
in the most objective way possible. If you want a truly objective
opinion about the price of your home you could have an appraisal done. This
will need to be paid for up front, in cash, and may cost between $300
and $500.
Be reasonable about the price you set. You will always be better off
setting a fair market value price than setting your price high expecting
that someone will come along and be willing to pay it. If your home
stays on the market too long because it is overpriced potential buyers may
think that something is wrong with it and you may end up selling it for
less than what you could have gotten if you had started out with a
realistic asking price.
3) Property Preparation
It's time to get your house into "showing and selling" condition. Most
of us don't keep our homes in the condition it would need to be in to
sell. Over the years those boxes in the corner of the garage just seem
to multiply on their own. Things have broken that we just never get
around to fixing and some things have just worn out. We just accept the
fact that they will always be this way. It is this frame of mind that you
have to break out of in order to get your house ready to show. How your
house looks will have an immense impact on how quickly it sells and
whether or not you get full market value for it.
First impressions are very important and you only get to make one.
Approach your property from the buyer's standpoint. What needs to be
changed to make a good first impression? This may mean that all you do is
prune the trees and shrubs. On the other hand, it may mean that you
completely repaint the house, inside and out. Do a "curb to door" check. Give
the potential buyers a clear path to enter the home. The fewer
obstacles between the buyer and the true appeal of your house the better. Keep
in mind that over time we become accustomed to our surroundings. What's
normal for you may be detrimental to the buyer.
Make your house look as spacious as possible. Organize your closets and
kitchen cabinets, and if you have things stored in the attic or
basement, make sure they are presentable. If you are showing during the day,
pull back your curtains and drapes to show how bright and cheery your
home is. If you are showing at night, turn on all of the lights to create
a warm and welcoming environment for the prospective buyers.
A house that is marked with your personality and style may be harder to
sell. You might even consider such things as removing obvious clues to
your political affiliation and tucking away any biased literature that
may be visible. This will reduce distractions and help the buyers to
visualize the home as their own.
4) Marketing Strategy
Now that your house is ready, it's time to put it up for sale and
market it. Establishing a marketing strategy is a must. You will have to
decide how you want to get the word out there that your house is for sale.
There are many different ways to advertise your property. A yard sign,
flyers, and direct marketing are just a few of the many options you
have. The path you choose will depend on the money you have to invest,
which program will bring the most potential buyers, and your comfort and
experience level with each of your options. If you are in a buyer's
market you will have to be extra careful when choosing a plan. You don't
want your house to sit with no one showing interest. The first 3-6 weeks
should be the busiest. If you don't get any traffic within that time
frame, you may want to reconsider your approach.
Your agent can save you time and money by exposing your house to the
most potential buyers possible. Your agent will present to you the best
marketing plan that will have the highest possibility of bringing not
only the most buyers, but the most qualified buyers, to your doorstep.
5) Receiving an Offer
Once a buyer decides they would like to buy your house, an offer will
be presented. Review the written document taking care to note what needs
to be done by both parties to execute the transaction. The contract
should protect the best interests of all parties involved and should be
comprehensive in nature. Once you accept the contract, it may be too late
to make any changes. The contract, though not limited to this list,
should include the following:
—A legal description of the property
—The offering price
—The down payment
—Financing arrangements
— A list of fees and who will pay them
— Amount of the deposit
— Inspection rights and possible repair allowances
— The method of conveying the title and who will handle the closing
— A list of appliances and furnishings which will stay with the home
— The settlement date
— Any relevant contingencies
Remember that the legalities of this phase are very important. If you
have any questions or concerns, they need to be addressed right away.
6) Negotiating to Sell
Most offers to purchase your house will require some level of
negotiating to come to a win-win agreement. It is critical that you be well
versed on the legalities of the real estate contract used in your area. In
addition to legal issues, you will need to understand contract basics,
including what each contract clause means to you and your buyer, what
you will net from the sale of your home, and what areas in the contract
lend themselves easiest to negotiation. Some of the things that you may
have to negotiate on are:
—The price
—Financing
—Closing costs
—Repairs that need to be done
—Appliances and fixtures
—Landscaping
—Painting
—Occupancy time frame
To really gain some insight into why potential buyers are pursuing the
purchase of your house and how they might proceed in the negotiations,
it is important to know as much about the buyer as possible, especially
their motivation for buying. Once both parties have reached a point
where the deal is acceptable, you must be certain that you have a legally
executable contract.
7) Sell
Once you have accepted an offer to sell your house you will need to
make a list of all the things you must do, and a list of all the things
the buyer must do, in order to proceed successfully to closing. The
property may need to be formally appraised, surveyed, inspected or repaired.
Depending on the specifics reached during the negotiations, you may pay
for all, some, or none of these items. If each procedure returns
acceptable results as defined by the contract, then the sale may continue. If
there are problems with the property the terms set forth in the
contract will dictate your next step. Depending on the contract, you or the
buyer may decide to walk away, open a new round of negotiations, or
close.
Your agent can save you time and money by coordinating all the
necessary items that must be done to finalize the sale. They will be directly
involved and keep you informed as to the results of each action and what
effect, if any, it will have on the sale of the property. They will
also help you coordinate any actions you must take to keep the sale
moving forward. There are some sales that go smoothly and some that require
a lot of work to get to the closing table. Until you get into it, you
won't know which one you have on your hands. Either way, your agent
will prove to be a valuable resource to you.
8) Pre-close Preparation
A few days before the closing you will want to contact whichever entity
that is closing the transaction and make sure that all of the necessary
forms and documents have been prepared and are going to be available to
sign on the appropriate date. It would be a shame to get this close to
selling and have the deal fall through because of a document not being
at the right place at the right time. You should also begin to make
arrangements for your upcoming move if you have not done so.
9) Closing
This is where ownership is legally transferred to the buyer. As the
seller you will need to be prepared to give over any necessary
documentation regarding the property and, depending on the arrangements made
during negotiations, you may be required to have done something specific in
order to close. Be sure and read all the documents. Mistakes are more
common than you might think.
10) Post-Closing
Congratulations on the successful sale of your home. Hopefully,
everything went smoothly and you will be vacating your house in the time frame
that you had anticipated. You should make a list of all the items you
will need to do to turn the property over to the new owners. You will
need to do such things as make sure that all of the local services (i.e.
electricity, gas, lawn care, cable, etc.) have been canceled or, if the
new owner is going to retain some of the services, the name for the
account should be changed. The property and anything assigned to the buyer
according to the contract, should be prepared appropriately for the new
owners.
|